But today’s consumers also care about how products are packaged. Luckily, packaging is something you can control, so you have the opportunity to secure your brand a green image in your customers’ books.

Your packaging not only influences buying behaviour, but also perceptions of your company and brand. In fact, A study has shown that 41% of your customers will repurchase a product due to the packaging design. Therefore, using time to develop a design that conveys your brand can pay off.

Finding the right design for your business has several advantages:

• You take advantage of your branding and increase sales potential.
• You protect the products during transport.
• You can save space and materials – and thereby money.
• You create recognition of your brand and positive reactions among your customers.

Packaging exposes your brand to potential customers. Therefore, it’s important to spend time creating packaging that expresses your brand and values. Whether you need gift wrap, gift boxes or shipping boxes, there are many choices you need to make when selecting packaging for your business.